Two kinds of recommendations live here. Brands I Believe In are companies I've vetted — their values, their quality, how they treat people. I'd put my name next to the brand itself, not just one product.

Tried & True is different. I may not have fully vetted the brand yet, but I stand by the product. I bought it, I used it, it survived real life. That's the bar. Nothing here is a first impression. Everything has been used, tested, and kept