Kosas  ·  Makeup That's Actually Clean

Performs like a real makeup brand and happens to be clean. The foundation and tinted sunscreen are permanent fixtures. Proof that you don't have to choose between good for you and good on you.

Reale Actives  ·  Skincare

Formulated with actual intention. I've tried a lot of skincare and most of it is noise — this isn't. Clean ingredients, real results, and a brand that clearly knows what it's doing.

Tower 28  ·  Clean Make Up

Founded by a woman with eczema who was tired of clinical-looking 'sensitive skin' products. Clean, vegan, cruelty-free, and actually fun. The SOS spray alone converted me.

Guardian  ·  Bicyles

Researched every kids' bike on the market. This is the one. Safety-first engineering, American-made, no big-box nonsense.

Veer  ·  All-Terrain Wagon

Built like it means it. Trails, beaches, city sidewalks — it handles everything. Holds two kids, a dog, and a lot of snacks without complaint. Worth every penny.

Vuly Play  ·  Springless Trampoline

I wasn't buying a cheap trampoline to rust in the yard two years later. Vuly's engineering is genuinely serious — springless, safety-first, built to last. My kids are obsessed.

FunBoy  ·  Year Round Inflatables

Designed to last and BEYOND fun designs. The best part? Functional AF!

Board.fun  Digital Game Board

Physical game board meets digital fun. Less screen time with screen time! Beautiful enough to leave out, durable enough to actually use. My kids are on this constantly — and honestly, so am I.

Birdfy  ·  AI Birdhouses

Tech meets nature. What more could I ask for?

Thorne  ·  Supplements

Third-party tested, NSF certified, and used by professional athletes for a reason. I don't put things in my body I haven't researched — Thorne consistently clears that bar.

Pure Encapsulations  ·  Clean Supplements

Hypoallergenic, no unnecessary fillers, and formulated for people who actually care about what's in their capsules. My go-to DimPro supplement.

Polar Monkey  ·  Cold Plunge

I wanted something that looked high end, I needed something that would last. I have been plunging for nearly 2 years and haven’t looked back.

Sunlighten  ·  Infared Sauna

I needed to know I wasn’t getting into a wooden box filled with glue/chemical from god knows where. Sunlighten has been in my home for nearly 4 years. Used countless times.

Platinum LED Lights ·  Red LIght Therapy and more

I love red light therapy. I feel like I’m in a tannig bed without adding to my skin cancer risk. My ritual throughout the week in an attempt to freeze the aging process. Fighting some gnarly scarring. Blue light helps with acne. Win, win, win!

Crate & Barrel  ·  Furniture that lasts

I want functional, beautiful, solid furniture that stands the test of time. My favorite part… it’s not cookie cutter. I own 15 pieces of Crate & Barrel furniture and counting.

Lovesac  ·  Sactional

The couch that has moved with us 4x. This is our playroom couch but it has been featured as an office sofa, a living room sofa and a guest bed. A piece that still feels brand new nearly 10 years later. Oh and it can handle dogs & kids!

Sonos  ·  Surround Sound

I needed a sound system I could slowly add to over the years, knowing the brand would still be around. Easy to set up, crazy good sound. Even just using Apple AirPlay. I love this so much, I carried a subwoofer back with me from Japan to the US. True story.

Outward Hound  ·  Nina Ottosson

Puzzles my sporting dog uses for more than a week! Mental stimulation is super important for working breeds and these do the trick.

Inukshuk  ·  Dog Food

Designed for active and working dogs. Our trainer got us hooked. High quality, dense nutrition.

Free People  ·  The Best Sets

I wear their sets on repeat. Matching, effortless, out the door. It's the mom uniform I actually feel good. Oh and I can dry them?!

Quince  ·  Elevated Essentials

Mongolian cashmere, Italian leather, Turkish cotton — at prices that don't require a second mortgage. Their basics outperform mall brands charging three times as much. I built a new wardrobe for fractions of the cost of retail.

Onitsuka Tiger  ·  Sneakers

The shoe I reach for when I want to look put-together without trying. Classic silhouette, quality construction, and they work with almost everything in a Soft Autumn wardrobe.

Vuori  ·  Clothing

Bought these for my husband. He hasn't worn anything else since. Honestly, I get it.

New Balance  ·  Everyday Movement

I wear these for everything from school pickup to Saturday errands. Comfortable, durable, and somehow always the right call. The 370 lives in permanent rotation.

Gorjana  ·  Everyday Jewelry

The jewelry I actually wear every day — not just for occasions. Delicate, real-feeling, and holds up to real life. Great entry point for quality jewelry that doesn't feel precious.

David Yurman  ·  Investment Pieces

The pieces I'll still be wearing in twenty years. When I invest in jewelry, this is where I go. Timeless design, exceptional craft, and they only get better with time.

Farina ·  Locally owned and sourced Italian

You’ll often find the owner, Ian, working the floor with his crew. This place is delicious, kind and my favorite. Find them in Lafayette Village in North Ralegih.

Sola ·  Drink the coffee, eat the food, run the 5K.

The story behind this shop is heartwarming. What they have been able to raise for ALS is BEYOND AMAZING. I love Sola. Sola loves us all.

4Ever Young ·  Hormone therapy & GLP management

I have an autoimmune disease that I have been struggling with for 15 years. It’s finally under control. Ask for Kim!

FabFitFun ·  Ways to find new top brands!

4x a year, I get to shop FabFitFun to fill up my own seasonal box. I either buy brands I already know , love and trust OR I get to discover new ones at a fraction of retail cost. The key is remembering to select my own box vs being surprised by things I won’t use.